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We focus on the company and its actions rather than the brand metaphor. We think purpose, not positioning; what you are for, not what you mean; action, not artefact; enactments, not espousal; behaviours, not essence.
We focus on generating trial and retrial emanating from your business idea and try to forget what you might say about your product.
This is about what you want to change about the world as it is or as it is perceived by your customers
We think of communication as a way to draw attention to your business idea.
We hope to make it worth consumers’ time watching our ads, or engaging with our other communication channels… and talking about it with their friends, family or colleagues.
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